You are damn good at design.
Do the dollar bills in your bank account reflect it?
Designers who stopped leaving money on the table
Revenue doubled in year one
“I have been working with Cheryl and Liz for several years. Cheryl has opened my eyes to running a better business.
She and Liz are always available to answer any questions and help guide me through some rough waters.
My design fees are averaging $30,000 and minimum expenditure $85,000. Working with Cheryl and her team has been amazing for me. Even after 22 years in business, she has taught this old dog a few new tricks! My revenue doubled the first year of working together. Wish I had met her and drank the Kool Aid years ago… They genuinely care about my success.”
Dream Interiors NY
Coaching Client
$31K in flat fees, signed the same day
“The content you deliver is so comprehensive, and I am in total awe of the details!!!
I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program.”
UV Design Co
Coaching Client
Two years of real growth
“I have been a part of a few other coaching programs and Cheryl is head and shoulders above all of them!
Not only in her knowledge of design and the industry but in business in general. I would not have had the amount of growth I have in the past two years without her.
There are still so many lessons she has taught me that I’m still working to implement but if you make the commitment I promise the results will be worth it. Cheryl is currently helping me clean up my bookkeeping and after our session last week I am already feeling much more confident about it.”
Colleen Langdon Interiors
Coaching Client
Upcoming workshops
Booking projects but bleeding margin? Winning clients but undercharging? Pick the workshop that fixes your most expensive problem.
Thu & Fri
- 12–2:30 pm CT both days · 5 hrs total
- Live on Zoom · Replay and detailed workbook included
The math and mechanics of flat-fee pricing: calculate it, protect it, and present it so clients see value instead of hours.
Thursday
- 12–2:30 pm CT · 2 hrs + 30-min Q&A
- Live on Zoom · Replay and detailed workbook included
Set a minimum expenditure that secures profit from the start, anchors client expectations and protects you from being shopped.
Can’t make it live? Every seat includes the replay and a detailed workbook. · Workshop policies
Meet Cheryl Clendenon
A well known designer and writer in the industry for several years and honored to be the 2021 Person of the Year from Kitchen and Bath Business. In Detail Interiors, employs 6 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017.
Cheryl owns multiple businesses within a business, does not outsource any of the business nitty gritty and is the only coach to teach business, marketing, and sales with a 25 year history in behavioral economics. Cheryl’s approach is from a creative stance-always- and she is unapologetic about often saying what others think.
Her ideas and insights in running a business and then– promoting it– work for those who commit to leading, are willing to ask questions, not afraid to go against conventions, and are passionate about growth in some way or another.
If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. Cheryl is passionate about helping interior designers and creating attainable success for small businesses.
The Damn Good Designer Podcast
Cheryl Kees Clendenon runs a full-service design firm, and every episode is real talk on pricing, clients, teams and the industry habits worth breaking.
One-on-one strategy for firm owners ready to lead at a higher level.
Cheryl works with a small number of firm owners who are done guessing at price, profit and process. Every engagement is built around your firm and your own numbers, and every client starts with an application and a private strategy call.
The Paradigm Quick Start
Two urgent issues, resolved with focused, custom strategy.
The Paradigm Shift
A rebuild of margins, systems and control — from the inside out.
The Paradigm Intensive
Cheryl’s full-year, one-on-one partnership, and her preferred way to work.
Not sure where to start?
Tell us where your business is and we’ll tell you honestly which workshop makes sense. Email us